What's Next

Existing Market:
What is next for my business?  That is a very good question.  In the future, I would like to continue providing the same service that I am currently providing.  However, I would like to expand it to reach a larger amount of customers.

Setting a path for the future is not easy.  It takes many hours of planning.  I would like to expand my venture and grow in my existing market.  To do this, I will have to reach out to more kinds of customers.  I can do this by marketing my business differently.  I will advertise a lot more so more people will be able to hear about the idea.  I will also make available to everyone.

New Market:
As of right now, my business venture is for college students only.  However, I can create a radically new market by making it for everyone.  This new idea will create value for others because they can use my idea to travel long distances by car for a reasonable price.

I have learned a lot about this new market by interviewing people about it.  It sounds like it could be a better idea than my original idea.  It surprised me that so many people were willing to try it out.  I got a lot of positive feedback on the idea.  I did not expect these kinds of reactions.  If I go through with this venture, I would like to try to pursue this new market rather than my original market.

Venture Concept No. 1

The opportunity I have chosen is the transportation of college students.  There is a very big need for transportation for college students.  This need increases when it is time for them to go home for the holidays.  They are my potential customers.  The reason that this opportunity exists is because many students do not bring their car up to college.  As of now, college students are satisfying their need of transportation by taking buses.  However, they are not that loyal to that system.  This is a big opportunity, and I believe that the window of opportunity will be open for quite a long time.

My idea is a phone application called Ride.  This app would be somewhat similar to Uber.  When college students need to go home for the holidays, they would be able to request a ride from another student that is also going to the same city.  The students that are willing to offer the rides will be compensated.  It is different than Uber because Uber is only used for short trips.  My app would be used for trips that are at least an hour long.  Some trips could even be 10 hours long.

Customers will switch to this new product because it will be easier and cheaper than other options.  My competitors would be the buses.  However, their weakness is that bus trips can take a long time.  The only employees my venture would consist of are the people giving rides.

My most important resource would be the number of college students that want to make money by giving rides.  The thing that is next for my venture would be providing more and more rides for people around the country.  In the next decade, I want to be a successful entrepreneur that has created all kinds of innovations that can help people.