The biggest surprise to me in the reading was that companies can be so afraid to use certain techniques or tactics to help their overall business. I understand that sometimes it is hard to venture out and try new things. However, sometimes we have to take risks to make progress.
The affiliate and advertising models were a bit confusing to me. They seem very similar. I feel some companies can fit both models.
I would ask the author how companies like Facebook and Twitter make so much money. I know that Facebook generates revenue from ads on the website. However, I know this is only a small portion of the money that they make. I would also ask him what is the best method of sales forecasting. I would like to know what the most efficient method is, so I can use it in the future.
Once again, I did not disagree with anything the author had to say. I have not disagreed with anything the author had to say since Week 1.
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