The profitability chart really surprised me in this chapter. There are many industries that are more profitable than I thought they were. For example, security brokers are considered a more profitable industry than the soft drink company.
It confused me when the author talked about the five forces. I do not think that they were explained very well.
I would ask the author if he could go into more depth about the five forces because I would like to know more about them. I would also ask the author why security brokers and dealers are so profitable. I would like to know this because it could be a career that I would like to pursue.
I did not disagree with anything the author had to say. The author has a lot of knowledge about this subject, and I believed what he was saying.
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